Agricultural survey targets Interior

February 11, 2014

性欲社 News

Photo courtesy FEDC. From left, Julie Emslie of Fairbanks Economic Development Corp., Brad St. Pierre of Goosefoot Farm, Christine Nguyen of Alaska Co-op Development Program and Susan Kerndt of Wild Rose Farm discuss how to survey potential buyers of locally grown vegetables.
Photo courtesy FEDC. From left, Julie Emslie of Fairbanks Economic Development Corp., Brad St. Pierre of Goosefoot Farm, Christine Nguyen of Alaska Co-op Development Program and Susan Kerndt of Wild Rose Farm discuss how to survey potential buyers of locally grown vegetables.
Nancy Tarnai
907-474-5042
2/11/14


Improving Alaska鈥檚 food security through agricultural efforts is complicated. There鈥檚 a lot more to it than planting, cultivating and harvesting, including consideration of economic indicators, cultural systems, social interactions, business concerns and consumer preferences.

To help, the Alaska Co-op Development Program has stationed a research assistant in Fairbanks for several weeks. Christine Nguyen is studying the Interior鈥檚 agricultural system so the community can take an educated approach to creating an agricultural cooperative.

Funded by a Division of Agriculture grant to the Fairbanks Economic Development Corp., the study is focused on vegetable and fruit growers and potential buyers, such as businesses, restaurants and institutions.

In meetings led by Julie Emslie, FEDC鈥檚 project manager, participants determined that a top priority for Interior farmers is establishing a cooperative that could help them coordinate sales, make group purchases and address crop storage. 鈥淲hat would it look like if the farmers marketed together?鈥 Emslie asked. 鈥淭here have been a lot of questions and there are still a lot of unknowns.

鈥淲e wanted to study the market so we could make a much more educated approach to creating a co-op.鈥

Farmers serving on the steering committee are Susan Kerndt, Brad St. Pierre, Jen Becker and Avril Wiers. Meetings, which have been held all winter, are open to the public.

鈥淲e are hoping the information collected will help start a co-op,鈥 Emslie said. 鈥淲e鈥檙e looking at the potential for wholesale and whether we should focus on certain items and focus on institutions versus retail.鈥

Critical information, such as the timeframe in which restaurants or institutions want to buy fresh produce, will help growers plan what to grow and when. And the same goes for restaurants.

鈥淚f they know there will be an influx in kale, they can plan for it,鈥 she said. 鈥淲e鈥檙e just collecting information to share with farmers and figuring out where to go from there to increase their ability to get food into the market.鈥

Nguyen, the research tech, said, 鈥淚t鈥檚 funny how much this has grown to include so many farmers and community leaders.鈥 She has been encouraged by the institution and restaurant buyers鈥 enthusiasm about local vegetables. 鈥淎lmost all of them valued fresh produce,鈥 Nguyen said. 鈥淢any of them just didn鈥檛 know the farmers wanted to sell to them. We are helping connect the missing link.鈥

鈥淭he food purchasers are developing relationships with the farmers, and that helps,鈥 Emslie said.

鈥淥ur farms here are small,鈥 she explained. 鈥淭o sell outside the farmers markets or a CSA (community supported agriculture) is difficult. Co-ops are tools that are used in other parts of the country.鈥

While it鈥檚 hard for individual farms to deal with storage, processing, marketing and distribution issues, if the farmers work together, the systems will be more affordable. 鈥淲e are looking at a way to sell collectively,鈥 Emslie said. 鈥淭he coolest thing about the co-op is that it will be farmer owned. A co-op removes the middle men from the equation; the farmers will have direct say.鈥

Nguyen said the farmers know there are untapped markets that will help them gain new customers. 鈥淭hey realize the current clientele is static.鈥

Once the survey results are compiled, a report will be presented to the steering committee. Emslie plans to talk about it at the sustainable agriculture conference in Fairbanks in March.

鈥淭he rest of the state is watching this, particularly the Alaska Food Policy Council,鈥 Emslie said. 鈥淭his was brought on in Fairbanks by the interest of the farmers. How do we recreate this?鈥

Nguyen said, 鈥淚 really appreciate that the goals are tangible. The buyers are enthusiastic and the farmers want helpful information. All it takes is information to get them talking.鈥



鈥淪hifting to local food is an uphill battle,鈥 Emslie said. 鈥淐reating something new takes time.鈥


 

This column is provided as a service by the 性欲社 School of Natural Resources and Agricultural Sciences and the Agricultural and Forestry Experiment Station. Nancy Tarnai is the school and station鈥檚 public information officer. She can be reached at ntarnai@alaska.edu


Photo by Nancy Tarnai. Julie Emslie (left) of Fairbanks Economic Development Corp. and Christine Nguyen of Alaska Co-op Development Program plan how to survey produce buyers in the Interior.
Photo by Nancy Tarnai. Julie Emslie (left) of Fairbanks Economic Development Corp. and Christine Nguyen of Alaska Co-op Development Program plan how to survey produce buyers in the Interior.